Hi, I’m Raashi.
I’m Raashi — the creative behind Your Brand New Crush.
I’ve always been drawn to the details that make a brand feel elevated: the typography choices, the spacing, the tone of voice, the way a page flows. I’m equal parts visual and strategic. I love making things look beautiful, but I’m just as focused on making them make sense. That’s probably why my work sits at the intersection of branding, content, and marketing: it’s not just “design,” it’s building a presence that feels intentional and cohesive.
Outside of client work, I’m also a cellular biology student, so I’m naturally structured and process-driven. I like clear systems, clean execution, and a plan that doesn’t rely on guessing. I’m not into random posting or trendy-for-the-sake-of-trendy — I’d rather create something timeless, premium, and unmistakably aligned with the brand.
When I’m not creating, I’m usually refining ideas, building moodboards, writing and rewriting copy until it lands, and collecting inspiration from fashion, beauty, and editorial design. I like work that feels polished but still has personality. That’s me: detail-oriented, creative, and slightly obsessed with making brands look as good as the work behind them.
How did I get into the design world?
My love for design really started when I was 14 and launched my streetwear brand, ShopCopd. I wasn’t just selling custom tshirts and hoodies… I was building a whole world around it: the logo, the graphics, the color palettes, the drop-style visuals, the product mockups, and the way everything looked on Instagram. I got obsessed with how the right design could make something feel instantly more desirable, more “real,” more like a brand people wanted to be part of. That experience taught me how powerful visuals are, and it’s what sparked the design-first approach I still use today.
In 2024, I landed my first real role working in social media for an agency and it completely changed how I saw marketing. Up until then, I loved creating, but that job showed me what actually moves the needle: strategy, consistency, understanding an audience, and building content with a purpose.
I realized that the best brands aren’t just “pretty”, they’re intentional. That’s where everything clicked for me: I didn’t want to only make things look good, I wanted to create visuals and messaging that perform; the kind that build trust, get saved, get shared, and turn into real growth.
